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Build · Borrow · Buy · Sell

“Growth is a feeling. Margin is a fact.”

Chairman · Aurelius & Vale · Luxury

Found a company. Run it a quarter at a time against twelve rivals, then leave with the money. The whole operating game is free.

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$LF 18.60 ▲4.1%MONTCLAIR SVRN 44.10 ▼1.2%AURELIUS & VALE 61.35 ▲0.4%OMNIMART GLB 12.02 ▲0.1%NOVAHALO 9.84 ▲2.3%BELLWEATHER 3.11 ▼0.8%VERIDIAN CO 15.47 ▼3.6%BASE RATE 5.25%$LF 18.60 ▲4.1%MONTCLAIR SVRN 44.10 ▼1.2%AURELIUS & VALE 61.35 ▲0.4%OMNIMART GLB 12.02 ▲0.1%NOVAHALO 9.84 ▲2.3%BELLWEATHER 3.11 ▼0.8%VERIDIAN CO 15.47 ▼3.6%BASE RATE 5.25%
Inside the game

A whole economy. One screen.

One turn is one quarter. Underneath it: a simulated market, rivals with agendas, and every operating lever a real company has.

Buyers queuing outside a storefront
The market engine
A market that behaves like one

Every quarter the engine clears demand across four price tiers: big volumes at the cheap end, fat margins at the top. Price too high and buyers walk; discount and the neighbours reply. Rates, shocks and the macro case move the whole board.

Cheap tierCheap
Accessible tierAccessible
Premium tierPremium
Luxury tierLuxury
The objective
Can you beat the professionals?

The private equity funds do this for a living, and they answer to a single number. Build a business, run it through the quarters, and exit having cleared the same bar they hold themselves to.

25%+IRR to clear

A 25%+ internal rate of return over a genuine hold. That is the hurdle a sponsor has to beat before the money is theirs. Beat it and you have out-invested the professionals.

The peers
Twelve rivals with agendas

Vale hoards the top of the market. Montclair buys whatever starts winning. OmniMart's algorithm reprices the moment your margin becomes visible. They fight you, and each other, for the same buyers, every quarter.

AVMSOMNHDBBRBWBBERHVKHVC
The levers
Around fifty decisions a quarter

Every lever is a line on a statement. Pull one and watch the three statements move.

Price & positionTier, price, route to market, marketing spend per SKU.
Make or buyProduction lines, automation, white label, warehouses, team.
Fund itWorking capital, debt, covenants, insurance, the payment terms.
Answer for itP&L, balance sheet and cash flow, live, every quarter.
Win conditions
Leave with the money
Sell the company. A trade sale to a rival, if the price is right and the buyer is honest.
Take it public. List on the exchange and let the ticker do the judging.
Run it to the end. A hundred quarters, dividends banked, still standing.
Your SCOREMoney out versus the seed you put in. An IRR, not a high score.
The advisors
Three voices, every quarter
Cassie Bloom
Cassie BloomThe bull

“Premium demand is real and under-served. Raise price four percent; they will still queue.”

Hugo Marsh
Hugo MarshThe bear

“Leverage 2.4× against a 4.0× covenant. Comfortable, until a breach steps the margin up 2%.”

Arthur Quill
Arthur QuillThe books

“On current spend the cash runs out on 14 February 2027. Decide accordingly.”

Skills you'll sharpen

You learn the money by spending it.

No tutorials, no glossary. Every number a decision needs is next to the decision, and the three statements move as you do. These are the skills the game runs on, the same ones the real thing does.

01Read the three statementsP&L, balance sheet and cash flow, tied together and moving with every decision.
02Price and positionUnit economics, margin versus volume, and where the market lets you stand.
03Fund the working capitalThe gap between selling and getting paid, and what it costs to bridge it.
04Carry leverage safelyDebt, coverage and the exact date the money runs out. Black under 2.5×, oxblood over.
05Make-or-buy and capexFit out a factory or pay a white-label margin, and what IFRS 16 makes of a lease.
06Read a competitive marketPeer pricing, demand by tier, and when an open lane is an opportunity or a warning.
The cast · rivals with agendas
Sebastian Vale
Sebastian Vale
Aurelius & Vale · Heritage luxury

Sells out of what people want, hoards what they don’t.

Pricing · no wall in front of play

Free to found. Priced to finish.

The whole operating game (the turn loop, the rivals, the three statements, debt, the £1m founder seed) is free, forever. Four advanced modules make up the syllabus, each a one-off unlock. Two are on sale today; two arrive in the next edition.

The operating gameFree
Free · forever
  • The full turn loop · 100 quarters
  • Twelve rivals & three advisors
  • The three financial statements
  • SKUs, factories, warehouses, team
  • Debt financing & the £1m seed
Full Access · the whole syllabusReturns when the whole syllabus is on the shelf. Modules bought now count toward it.
Nothing selected£0
Total today£0

Every price is one-off and account-wide, entered at checkout where any promotion code is applied. Nothing here is required to start, or to finish, a company.

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Questions, answered plainly

The short answers.

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